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June 28, 2010

Nokia takes the pips out of Apple

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by Darren Allan

Nokia has had a bit of fun at Apple’s expense on the company’s official blog page.

The latest piece posted today is entitled “How do you hold your Nokia?” and it explores a range of different grips customers can use to hold their phones.

None of which degrade the quality of the reception, as with Apple’s fourth-gen iPhone and its much talked about antenna issues, whereby the handset loses signal when the bottom left hand corner is touched.

The Finnish company lists a number of methods of holding their handsets, starting with the “thumb and finger” grip, a light grip with the thumb on one side and the fingers on the opposite. Nokia calls this method “elegant”.

Then there’s the “cup” grip, in which the phone sits snugly in the palm of your hand. But don’t be concerned, Nokia assures punters, this hold won’t impact the device’s performance.

The article goes on to list a couple more methods, including a “four edge grip” which has fingers splayed on every side of the phone, before pointing out that no matter how you choose to hold your Nokia phone, you won’t experience any signal degradation.

Nokia’s blog piece concludes: “One of the main things we’ve found about the 1 billion plus Nokia devices that are in use today is that when making a phone call, people generally tend to hold their phone like a… well, like a phone.”

“Providing a wide range of methods and grips for people to hold their phones, without interfering with the antennae, has been an essential feature of every device Nokia has built.”

In fairness, Apple rather asked for this one when Steve Jobs let his “all phones have sensitive areas, just avoid holding it in this way” comment out of the bag.

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