Yet another channel has been created to show mainly imported, but possibly some home grown television content, and it will be launched on the 5th July by Virgin Media Television.
The new channel will be called Living Loves.
It will be available to subscribers to Virgin Media TV and Sky TV and will be replacing the existing Living+2 channel.
The channel will be running from 3.00 pm right though to 2.00 am, which is enough time for viewers to catch up on their favourite TV shows such as Cougar Town, Grey’s Anatomy, Criminal Minds, Private Practice and Supernatural.
Virgin Media Television was only recently sold to rival broadcaster BSkyB for around £160 million, but the creation of this channel has still gone ahead, before BSkyB gets its hands on the portfolio.