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June 30, 2010

Movie deal for ITV

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by David Allen

The terrestrial TV channel ITV has signed up on a deal that will see films from the NBC Universal television stable making their premiere on any of the four main ITV channels.

These films will be blockbusting Mamma Mia, The Mummy: Tomb of the Dragon Emperor, The Boat That Rocked, Hot Fuzz and The Bourne Ultimatum.

Under this arrangement, ITV will also be getting some popular new and classic TV shows, such as Monk which will be shown on ITV1 and Ironside which will be shown on ITV3.

This is a highly unusual deal that will see films and TV shows from one studio being broadcast by one channel, but both sides appear to be happy with the deal, while the viewer gets some great content.

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