ASA squeezes Orange ad

July 1, 2010

An advert for Orange mobile broadband has been banned by the Advertising Standards Authority (ASA) following a complaint submitted by rival mobile broadband firm 3.

The advert claimed that the Orange 3G mobile broadband network covers more people in the UK than any other mobile broadband providers’ network.

However, 3 says that its own 3G network is the largest and therefore submitted the complaint to ASA.

Orange agreed that 3 has the largest network, but only when looked at on the larger geographic scale, and insisted that its own network was larger if judged by population.

ASA noted this, but because Orange did not make this clear in the original advert, it has been banned and will no longer be able to be used.


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