Silver surfers thrive as over 50s take to net

Darren Allan

July 1, 2010

It seems that there’s been a surge of older people getting online – the so-called silver surfers, those over 50 who are on the net.

According to UKOM, the The UK Online Measurement Company (an arm of research experts Nielsen), 1.9 million new surfers got connected to the web in the past year up until May 2010.

Of those folks, 1 million (53% to be precise) were over the age of fifty. These people were most likely to visit sites related to health, video, community, travel, fashion, genealogy, cooking and greeting cards.

The total number of UK citizens on the Internet is now 38.8 million people.

After the over 50s, the next group which showed the most growth was women aged 21 to 34, who accounted for 14% (272,000). “Tweenage” girls, aged 12 to 20, represented 12% of that total growth (231,000).

Alex Burmaster of UKOM commented: “The Internet is getting older in more ways than one. Not only is the medium itself maturing but the audience is shifting towards older age groups. This growth is a reminder, if one was still needed, that it is very much a form of media utilised by all age groups.”

“The fact that one in four Britons who use the Internet today are 50 to 64 years old proves it is no longer the sole preserve of the young and technical literati.”






 

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