Facebook adopts CEOP panic button app

Darren Allan

July 12, 2010

The whole CEOP and Facebook panic button debate has been going on for some time now.

The so-called panic button being a prominent icon that allows a young person to click and report any inappropriate material they come across on the site to CEOP (the Child Exploitation and Online Protection Centre).

Back in April, the social networking site made changes to its child safety policies after a meeting with the Jim Gamble, Chief Executive at CEOP.

These measures included a Facebook 24 hour police hotline, and a pledge to invest £5 million in an education campaign to raise awareness of online safety issues to both parents and kids.

Facebook stopped short of adding the panic button CEOP ideally wanted. However, now it appears the site has had a rethink, and is now going to provide a ClickCEOP button via an application.

It’s not quite what CEOP originally wanted, as it isn’t an omnipresent button – teenagers on the site will have to install the application before the panic button appears on their home page.

However, Facebook users aged between thirteen and eighteen will be targeted by advertising to make them aware of the existence of the application, and to encourage them to add it for their own safety.

Jim Gamble of CEOP commented: “Our dialogue with Facebook about adopting the ClickCEOP button is well documented – today however is a good day for child protection.”

“By adding this application, Facebook users will have direct access to all the services that sit behind our ClickCEOP button which should provide reassurance to every parent with teenagers on the site.”


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