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July 16, 2010

Google buys a piece of the action

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by David Allen

The search giant Google is being reported as having made a silent investment in Zynga, the company behind Facebook based games Farmville and Mafia Wars.

The investment is estimated to be worth anything between $100 million and $200 million and follows Zynga’s attempts to raise around $500 million in venture capital.

It is said that the firm has already secured around $330 million, so it could be assumed that Google has made up the balance.

This investment falls in line with Google’s plan to launch a new Google Games towards the end of the year.

This could be a disaster for PayPal, as Zynga is currently the online bank’s largest customer, but with Google on board, Checkout may be getting some business.

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