It seems that Internet radio’s popularity is on the rise with smartphone owners, according to Rajar (Radio Joint Audio Research).
The organisation’s latest survey of Internet delivered audio services indicates that 20% of smartphone owners, or 1.4 million people, have downloaded a radio app.
This is the sixth survey of its kind Rajar has conducted, but the first one to measure penetration on mobile phones.
31% of respondents said they had listened to Internet radio, and 15% said they had downloaded a podcast – almost half of the latter claimed they listened to podcasts at least once per week.
The survey was undertaken last month, and spanned 1080 UK adults.
Christel Lacaze, Research Manager at RAJAR, commented: “The latest MIDAS [Measurement of Internet Delivered Audio Services] survey allows us to track the changing behaviour of people who use their mobile phones to listen to the radio.”
“With smartphones fast growing their market share, a greater number of mobile phone owners are able to listen to the radio via their phone using a mobile Internet connection rather than an FM signal, giving them access to richer content on the go.”
Of course, smartphone owners need to be aware that unless they’re listening via wi-fi, it could also give them a richer phone bill on the go.