Times website traffic drops by two-thirds after paywall

Darren Allan

July 20, 2010

Since the Times website put up its paywall, so now only paying customers can access the content, its online readership has dropped considerably.

Not that it took Sherlock Holmes to figure out that was likely to happen. The exact drop, The Guardian reports is around the two-thirds mark, the majority of the site’s readership.

Rupert Murdoch announced the paywall move back in March, and industry experts predicted a harder fall than has happened, more in the order of 90%.

However, the initial damage may have been limited by an introductory offer, whereby subscribers can access the content for £1 for the first month.

After this period, £1 will get you just 24 hours of access, or you can stump up £2 for a week.

We said it in March, and we’ll say it again now, we can’t see this one working out well for the paper.


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