Since the Times website put up its paywall, so now only paying customers can access the content, its online readership has dropped considerably.
Not that it took Sherlock Holmes to figure out that was likely to happen. The exact drop, The Guardian reports is around the two-thirds mark, the majority of the site’s readership.
However, the initial damage may have been limited by an introductory offer, whereby subscribers can access the content for £1 for the first month.
After this period, £1 will get you just 24 hours of access, or you can stump up £2 for a week.
We said it in March, and we’ll say it again now, we can’t see this one working out well for the paper.