Apple iPad sales forecasts revised upwards

Darren Allan

July 21, 2010

With news of Apple’s huge profits in this morning, it seems that the good vibes continue to roll for the consumer electronics giant.

Cnet reports that two market research outfits have upped their forecasts for this year’s sales of Apple’s tablet.

Previously, iSuppli had estimated that the iPad would shift 7 million units in 2010. That guess has been upped to 12.9 million units, a considerable upsurge.

And ABI Research has tripled its original estimate, now expecting 11 million units to be shifted.

Rhoda Alexander, iSuppli’s Director of Monitor Research, commented: “iSuppli believes that the only limitation on iPad sales now is production – and not demand. Apple has taken a very controlled approach introducing this product to new markets, with manufacturing limitations likely being the major inhibitor on how quickly iPad sales expand.”

Apple is about to release the iPad in nine more countries at the end of this week, including Ireland.


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