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July 21, 2010

Virgin Media starts Sky Sports campaign

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by David Allen

The cable TV provider Virgin Media has started its marketing campaign to promote its phone, TV and broadband packages and highlight the benefits of the high definition TV service that carries Sky Sports One and Two in HD.

Bundles are just a feature in the campaign as it is a way to attract customers to sign up for all of their needs and save money at the same time, but for Virgin Media it is the premium sports package that acts as a great hook to capture new customers.

With the new football season starting next month, fans could be looking around for different providers and this will be a big test for all providers as the content is shared across the various platforms.   

Story link: Virgin Media starts Sky Sports campaign


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