Apple shows off new 27 inch LED Cinema Display

Darren Allan

July 27, 2010

Not content with revamping its iMac and Mac Pro range of computers today, Apple has also been tinkering in the display arena.

The Cupertino based company has taken the wraps off a 27 inch LED 16:9 display, with a resolution of no less than 2560 x 1440, and a claimed 60% greater screen real estate than the 24 inch LED Cinema Display.

The unit comes with a built-in iSight video camera, microphone and speakers, plus a powered USB 2.0 hub, and a universal MagSafe connector.

In terms of the picture delivered, Apple’s new display promises vivid colours, what the company describes as “exceptionally high” contrast, and in-plane switching technology to ensure an almost 180 degree viewing angle.

“With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users,” commented Philip Schiller, Apple’s Senior VP of Worldwide Product Marketing.

“With its massive 2560 x 1440 resolution, the new 27 inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate.”

The LED Cinema Display will be available in September, with the price tag set at $999. We’re not sure what that will translate to in pounds, but doubtless it will be pretty close to that mark.


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