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August 5, 2010

Amazon UK Kindle Store opens virtual doors

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by Darren Allan

The UK version of the Kindle Store has opened its doors for business today.

The online retailer proudly boasts that over 400,000 books are crammed onto its virtual shelves, with 84 of the top 100 Nielsen UK best-sellers available to buy.

The move comes after the announcement of the new third-generation Kindle hardware, which Amazon has already started taking pre-orders for (the device ships at the end of the month).

The new Kindle is sleeker, comes with a new high contrast display, and is much cheaper due to Amazon’s aggressive price cutting of late, and the fact that you can now get it direct from the UK site. It costs £109 for the wi-fi variant, and £149 for the 3G flavour.

Greg Greeley, VP of European Retail commented: “Amazon.co.uk has been a destination for millions of book customers since 1998 and our new Kindle Store introduces another way for passionate readers to take full advantage of our vast selection and great prices.”

“The opening of the UK Kindle Store allows customers to buy content in pound sterling and offers a great shopping experience including UK customer reviews, recommendations, best-seller lists and customer service.”

Current best-sellers include The Girl Who Kicked the Hornets’ Nest by Stieg Larsson, which costs £2.70. Dan Brown’s The Lost Symbol can be had in e-book form for £3.41, although I Shall Wear Midnight by Terry Pratchett is a bit more expensive at £8.54.

The Kindle Store also provides access to more than 170 international newspapers and magazines, which can be purchased on a one-off or subscription basis.

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