Android to best Apple iOS come 2012

Darren Allan

August 5, 2010

Number crunching outfit iSuppli has produced a report which forecasts that Google’s Android will trump Apple’s iOS considerably when 2012 rolls around.

Although that isn’t perhaps as surprising a conclusion as it would have been a while ago, given the recent NPD figures which show Android accelerating with some incredible pace in the US, where in Q2 it held the largest market share in the smartphone market with 33%.

The firm’s prediction is that Android will be powering 75 million smartphones in 2012, up from a mere 5 million last year. Apple’s iOS, on the other hand, will be used in 62 million smartphones in 2012, up from 25 million last year.

That will mean Android’s global OS market share will be 19.4% in 2012, up from 2.7% in 2009. iOS will carry a share of 15.9% in 2012, iSuppli estimates, up from 13.8% in 2009.

Looking further out to 2014, iSuppli predicts Android’s share growing further to 22.8%, with iOS losing ground slightly to 15.3%.

iSuppli attributes Android’s swift and growing success to the flexibility it offers hardware manufacturers, and appealing business model in terms of revenue sharing.

As Tina Teng, a Senior Analyst for iSuppli states: “Cell phone OEMs representing all tiers of the industry have committed to support Android, including Motorola, Samsung, Sony Ericsson, LG, Huawei, AsusTek and ZTE. This broad industry support will allow the Android OS’s usage and market share to exceed that of its chief rival – iOS – in 2012, just five years after its introduction.”

Apple on the other hand, iSuppli argues, may continue to be the gold standard of the smartphone (antenna issues aside), but Apple’s closed system and business model will obviously limit the number of handsets carrying iOS.


Comments in chronological order (1 comment)

  1. Peter says:

    I think this will keep the debate about Flash alive and kicking. Many websites currently use Flash, across the range from businesses such as car dealerships to sites promoting local events like an air display.

    While Apple’s iOS has increasing popularity, the rapid growth of Android could mean there will be no stampede to redesign sites for iPhone users, and eventually they may feel like they’re “out on a limb”.

    Yes, there will be some nice iOS Apps to encourage access to specific sites for news and so on, but finding lots of other sites have ‘missing’ content (or no content at all if it starts off with Flash), will be seen as a drawback in due course.

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