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August 16, 2010

ITV consults lawyers over Apple’s iTV plans

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by Janet Harris

ITV is planning a legal challenge against Apple’s decision to rebrand its Apple TV service as iTV, according to The Telegraph.

While the iTV name would be in keeping with Apple’s other products, such as the iPod and iPhone, UK broadcaster ITV is prepared to defend its ITV brand which started way back in 1955.

Apple is launching a new set-top-box in autumn, on which it hopes to use the iTV branding.

It is believed that ITV is currently taking legal advice over the issue.

Meanwhile Apple is embroiled in legal proceedings in the US where it has taken out a civil action against a former supply manager who allegedly accepted $1m in bribes from Asian suppliers.

It is claimed that the employee, Paul Shin Devine, gave suppliers confidential information about part for the iPod and iPhone.

The employee is also subject to federal charges for wire fraud, money laundering and unlawful monetary transactions.

Story link: ITV consults lawyers over Apple’s iTV plans

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1 Comment »
  1. Sue the pants off of them

    Comment by Shadow — August 17, 2010 @ 12:02 am

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