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August 26, 2010

Sony expects Move to be a slow burning success

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by Darren Allan

There’s been a lot of talk about Move and Kinect, the motion control systems for the PS3 and Xbox 360 respectively.

Both have different strong points. Kinect offers a true controller-free experience, with just your body interacting with the game, whereas Move uses a wand device (and a sub-controller).

Two players can partake of Kinect on one system, and it has a strong looking line-up of fitness and ever more popular dance games, which are going to attract a plentiful casual audience to the console – Microsoft hopes, anyway.

Sony’s Move, on the other hand, features a planned level of support for more traditional “hardcore” console games which Kinect can’t hold a candle to. More hardcore games with Kinect support could be up to eighteen months down the line, Microsoft has admitted in the past.

And perhaps the biggest factor is the price. A basic Move starter kit is £50, whereas Kinect is £130, a proposition likely to make dad’s recession stricken wallet sweat a little bit more when it comes to Santa’s list for December 2010.

Granted, the £50 price isn’t the full story (for two players you’ll need more controllers), but it’s still the headline price when the devices go on sale. And we would think that very visible budget price point might fire up a quicker adoption of the Move relative to the Kinect, with Xbox’ers perhaps tempted to wait until the likely price reduction comes from Microsoft.

Yet Sony is actually expecting Move to be relatively slow out of the gate. In an interview with EuroGamer, Ray Maguire, a Senior VP at Sony, compared it to the EyeToy for the PS2, which was slow burning to start, but soon spread through word-of-mouth.

Maguire told the gaming website: “Exactly as with EyeToy in the PS2 days, it’s a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it.”

“Am I expecting a massive day one? Not particularly. We didn’t with EyeToy, either. It went on to be massively successful. As people saw the value when they tried it they told their friends. Their friends bought it. They told their friends. Word of mouth grew the marketplace. That’s what I expect from Move as well.”

In other words, the peripheral may eventually move mountains, but Sony isn’t expecting a whole heap of rock shifting to be done when it’s launched in three weeks time.

Story link: Sony expects Move to be a slow burning success


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