Apple TV certainly wasn’t the star of the company’s press conference at the Yerba Buena Centre in San Francisco on Wednesday, that accolade went to the iPod touch 4G, but the latest set-top-box is a definite improvement on its predecessor.
Apple TV is now significantly cheaper at £64, compared with £149 previously and it now offers Netflix streaming with HD movies costing £3.24 and HD TV shows 64p to rent.
Titles are available for streaming, but not for storing, from News Corporation’s Fox, Walt Disney’s ABC, ABC Family and Disney Channel and BBC America, with other TV companies expected to join at a later date.
The rumours that the new set top box would offer apps have proved to be unfounded, maybe because Apple is standing firm to its view that people don’t want computers in their living rooms.
Keeping an eye on style, Apple has shrunk the size of the set top box to a mere four inches square.
The service has received mixed reviews with some reviewers saying that it needs more functionality to beat existing services such as Roku.