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September 11, 2010

Xbox 360 leads console sales in US, but overall slump

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by Darren Allan

Microsoft’s revamped slim Xbox 360 has been outselling both the PS3 and Wii, according to figures published by research outfit NPD.

The statistics, which were highlighted by Gamasutra, showed that the Xbox 360 led console sales in August for the second month in a row, shifting 356,700 units (giving it a 43% market share amongst the major consoles).

The Wii had its worst month since the platform’s launch, with Nintendo flogging 244,300 consoles, while the PS3 was just behind managing to sell 226,000 units.

On the handheld front, the DS shifted 342,700 units, and the PSP 79,400.

In terms of overall revenue from the games market, this dropped 10% compared to August 2009, down $91 million to $819 million.

Hardware sales performed relatively better with a drop of 5%, whereas software suffered more with a 14% drop. News was even worse for portable hardware and software, which saw a 25% drop overall.

Despite this, an analyst at NPD, Anita Frazier, remained upbeat. She told trade paper MCV: “The 360 and PS3 platforms both grew in dollar sales versus last year. In fact, the 360 platform contributed more than a third of total new physical retail sales across hardware, software and accessories while the PS3 platform contributed over a quarter of total dollar sales.”

“Factoring in seasonality and taking into account some of the incredible games and accessories that are coming out during the remainder of the year, new physical retail video game sales are likely to land in the range of $18.6 to $20 billion for the year.”

The release of motion control peripherals for both the Xbox and PS3 is expected to pep up the market considerably this autumn, along with the usual big name releases such as Halo: Reach which is out next week.

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