Josh Moore filled in his Xbox Live profile and correctly entered his address as Fort Gay, West Virginia, but ‘gay’ is a banned word, according to Microsoft, as it is likely to give offence to other users.
Although Josh contacted the Xbox Live team and told them it was a real name, they refused to believe him.
In fact they even told Fort Gay’s mayor that it didn’t matter what the town was called, ‘gay’ was offensive and that was that.
Microsoft eventually apologised for the mix-up, but not before it caused Josh to miss an important game, which his team lost.
The company has updated its training as a result of the incident, presumably to remind staff that calling someone a ‘liar’ before checking out the facts can be offensive too.