Lawyers have warned the BBC-led YouView project that their branding could lead to a tradmark challenge from Google, the owner of the similarly named YouTube.
While the name YouView was chosen because of its connection with Freeview, the use of ‘You’ with the capitalised ‘V’ straight afterwards, is enough to cause problems, according to Robin Fry of law firm Beachcroft.
YouView, which was previously codenamed Project Canvas, announced its official name as YouView on 16 September.
The service will offer a subscription-free TV service with content also available via the Internet.
According to YouView the trademark is not likely to be confused with YouTube.