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September 28, 2010

Virgin Media switches on 3D Movies On Demand

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by Darren Allan

This weekend, Sky will launch its new 3D channel, but Virgin Media has beaten the company to the punch by getting its own 3D movie service out first.

Virgin Media’s 3D Movies On Demand will be available to those with V HD or V+ HD set-top boxes, and of course you’ll also need a 3DTV and the relevant glasses.

However, the service, which is powered by FilmFlex, only has one film available to watch at the moment. And that’s StreetDance 3D – a showcase of British street dancing talent, including Flawless, Diversity, George Sampson and Lionel Blair. Okay, maybe not Lionel. Anyhow, excuse us if we don’t get too excited by this initial release…

More films are promised to be on the way, though, with the titles announced including Garfield’s Pet Force 3D (coming in October), A Christmas Carol 3D (November), Step Up 3D (December) and Despicable Me 3D (early next year).

Pricing is set at £5.99 for a 24 hour rental, and there’s a distinct lack of big name films compared to what Sky 3D will be rolling out from October onwards (the likes of Alice in Wonderland, Ice Age: Dawn of the Dinosaurs, Coraline and Harry Potter & The Half Blood Prince).

Still, any line-up is better than nothing. Whereas Sky has hooked up with LG to endorse the company’s 3DTVs, Virgin has partnered with Samsung on a three dimensional marketing venture.

Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, commented: “We’re really excited to bring a taste of 3D to our customers in the comfort of their own homes. As we’ve already seen with the take-up of high definition programmes, viewers are continually looking for new ways to experience their favourite shows, and with the addition of 3D On Demand, they will be able to watch eye-popping movies whenever they want!”

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