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October 1, 2010

iPlayer top for VoD usability, Sky bottom

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by Janet Harris

The BBC’s ever-popular iPlayer came top for usability in a report from user experience consultancy, Webcredible, with a score of 88 per cent.

Sky Player, however, scored just 55 per cent, putting it at the bottom of the list of six VoD / catch up TV services analysed by Webcredible.

STV Player was in second place with 76 per cent, Demand Five came third with 72 per cent, 4oD was fourth with 68 per cent and ITV player came next to last with 60 per cent.

The report analysed factors such as the way user tasks were presented and whether the sites engaged users effectively with additional features and flexible viewing options.

Trenton Moss of Webcredible said: “The functionality offered by many of the VoD sites is very similar so user engagement is an area where sites can really look to differentiate themselves.

“This lack of engagement is particularly important for broadcaster VoD to compete with sites like YouTube and new market players such as SeeSaw.”

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1 Comment »
  1. These funky gadgets are totally cool. I’ve been wanting to get my hands on the BBC’s iPlayer for quite some time. As a bingo blogger, I regularly make use of innovative gaming techniques like automatic daubing, multiple card purchases and hi-tech security features. So yeah - I’m all for it. Go BBC!

    Comment by Jeremy Stersky — October 2, 2010 @ 6:23 pm

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