The big day has finally arrived when Microsoft will launch its new mobile operating system.
Windows Phone 7 has been built to appeal more to the consumer, in an effort to capture smartphone market share back for Microsoft.
Windows Mobile was surpassed by Google’s Android in terms of global smartphone share this year, with the Microsoft OS being pushed down into fifth place. It had a 7% share in the second quarter of 2010, and now that has fallen to 5% according to figures from Gartner.
Today’s launch will see a number of handsets unveiled, and all major network operators, Orange, O2, T-Mobile, Vodafone and 3, are going to be carrying Windows Phone 7 handsets. Microsoft’s launch hardware partners include HTC, LG, Samsung, Asus and Dell.
Windows Phone 7 brings with it a revamped tiled interface, Xbox Live integration, big franchise games and Zune, amongst numerous other new features.
The Windows Phone 7 Worldwide Launch Event will be held in New York at the Microsoft Technology Centre, starting at 3pm local time, which will be 8pm here.
There will, however, also be press events held globally, with one scheduled in London for 2pm this afternoon.