HTC and Samsung success driven by Android

Darren Allan

The figures for the second quarter of smartphone sales in 2010 are in from iSuppli, with the fastest growing companies being boosted by the success of Android this year.

2010 has definitely been the year of Android in the mobile world, with the operating system leaping ahead of Windows Mobile and Apple’s iOS in terms of market share.

And when it comes to the phone manufacturers using Android, these have seen some big gains since Q1 as a result. HTC is fourth in the league of smartphone producers, now having a market share of 8%, up from 5.3% in the first quarter of 2010.

Samsung is another big gainer thanks to Android and primarily the Galaxy S smartphone. It’s up from 3.2% to 4.6%, and that pushes the firm into fifth place in the rankings, displacing Motorola down to sixth, who also grew but only from a 4.3% to 4.5% market share.

Sony Ericsson is behind Motorola in seventh, again slightly up from 2.3% to 2.5%. Sharp saw some impressive growth, moving up to eighth place with gains from 1.3% to 1.8%. The biggest loser was Palm, which slumped out of the top ten into eleventh position, dropping from 1.7% in Q1 to 0.8% in Q2.

Nokia held strong at the top of the table, growing slightly from a 38.5% share to 39.7%. Rim was second, with a slight dip from 18.8% to 18.5%, and Apple held third position, although its figures dropped from 15.7% to 13.9%.

Tina Teng, Senior Analyst for Wireless Communications at iSuppli, commented: “Every brand that has put effort into designing smart phones using Google’s mobile operating system is riding the Android wave. From the spectacular growth of HTC and Samsung, to the steady advances of Motorola, Android is the secret sauce for smartphone growth for many companies in 2010.”

It should be interesting to see what impact Windows Phone 7 will make on smartphone sales in the future, with HTC also putting a number of its eggs in Microsoft’s basket with multiple handsets running the OS.

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Comments in chronological order (1 comment)

  1. Max says:

    After impressive debut of S8500 Wave and I9000 Galaxy S it was obvious Samsung will gain market share(although both handsets launched mid June,3 and a half months ago)and either at end of this year or early 2011 it will easily surpass HTC.
    Samsung I9000 Galaxy S just hut 5 Million units milestone.

    …Cheers to all Samsung Mobile owners.

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