Rim has unveiled a web based version of its BlackBerry app store, to enable users to download and install apps direct from their computer desktop.
The Register reports that BlackBerry customers will need to install a plug-in for their browser to facilitate hooking up and installing from computer to smartphone.
By making it easier for apps to be bought and directly installed from your PC, Rim is doubtless hoping to stimulate further sales.
While Rim’s app store is nowhere near the size of Apple’s or indeed Google’s Android, it emphasises a quality over quantity philosophy. In other words, there are no fart or toilet humour apps present.
Last month, Rim announced that BlackBerry App World reached the 10,000 app milestone. Apple has around a quarter of a million now.