The prospect of thrifty consumer spending this Christmas, what with the economic climate and fresh austerity measures, is prompting companies to examine new ways to encourage open wallet surgery.
And Sony is wheeling out the big guns in the form of a VAT back scheme. As the name suggests, the 17.5% VAT you pay purchasing a piece of Sony equipment will be refunded back to you by the company. The scheme will run from tomorrow until Christmas Eve.
Of course, Sony hopes that the looming rise to 20% VAT in 2011 will provide extra incentive to get out there and buy a television or Blu-ray player.
PCR reports that all major retailers are signed up to the project, including the likes of John Lewis, Tesco Extra, Jessops, PC World, Amazon, Comet, Currys and Argos.
However, it isn’t as simple as all Sony stuff getting the discount, as it will only be available on certain products – namely Bravia TVs, Blu-ray players, cameras, camcorders and e-readers. Some high profile bits of Xmas kit have been left out, such as the PlayStation 3 console.
Sony is also launch an ad campaign which you’ll see shortly, featuring Sir Derek Jacobi as Scrooge.