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October 27, 2010

Virgin Media 100Mbps broadband roll out launched

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by Darren Allan

Virgin Media has announced the timetable for its 100Mbps ultra-fast broadband roll out, as expected.

PM David Cameron had previously commented at the CBI conference that it would happen this week, and indeed Virgin has just launched a new ad campaign spearheaded by cartoon character Speedy Gonzales.

Pre-registration for the service goes live today, and it will actually go on sale starting in December.

Neil Berkett, CEO at Virgin Media, commented: “The launch of our 100Mb service is a significant milestone in the UK’s broadband evolution and a vivid illustration of the power of our next generation network.”

“From establishing the UK’s first ever broadband service in 2000 to the launch of 100Mb in 2010, in the space of just ten years, Virgin Media has led the greatest developments in digital Britain. The world of possibilities that broadband will enable is set to explode and we’re excited about the innovations we can bring to consumers in the next decade.”

The service will come with a 10Mbps upload speed, and according to Virgin Media’s statistics, will allow for downloading an entire music album in 5 seconds, a TV show in 30 seconds, and an HD movie in approximately 7 minutes.

It will be rolled out across Virgin’s existing network which currently covers 13 million UK homes, and the first areas to receive 100Mbps speeds will be London, the South East and Yorkshire.

And the price? £45 per month as a standalone product, or £35 if you purchase as part of a bundle deal for a “typical family”. If you feel the need, the need for speed, then you can register your interest in a nice fat pipe over at www.virginmedia.com/100.

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