Steam is Valve’s digital game delivery platform for the PC, and it’s been a very successful one.
In fact, it has grabbed some 80% of the digital download market on the PC, but this dominance is something that high street retailers aren’t happy about, according to MCV.
The issue is that Steam has such a monopoly, when it comes time for these retailers to roll out their own rival online stores, they won’t stand a chance. Steam will be like iTunes, with a complete grip over its market, and they argue that isn’t fair.
At least two major retailers have told trade mag MCV that they will pull games tied in with Steam – such as Call of Duty – off their shelves in protest, unless the publishers drop their Steam connection.
The retailers in question aren’t named, but it’s certainly fighting talk. One was quoted as saying: “Publishers are creating a monster – we are telling suppliers to stop using Steam in their games.”
Mind you, the threat to remove PC games from shelves is a bit of a sore point with many non-console gamers, given that high street retailers have generally relegated PC display space to very small sections anyway, in favour of the big consoles.
Having not supported the PC industry, which has arguably led to Steam’s big success, are they justified in now crying foul?