The convergence of television and the internet through services such YouView, Google TV and Apple TV is now really taking off and new research by Kantar Meadia suggest 2011 could be a boom year for IPTV.
The firm found that only 42 per cent of people are currently aware of IPTV, but this is set to change with the launch of YouView next year.
YouView, which is being developed through a partnership between the BBC, ITV, BT, Channel 4, TalkTalk, Arqiva and Five, is a set-top box which simply plugs into a TV and allows the viewer to watch Internet catch-up and video on-demand services such as BBC iPlayer, ITV Player, 4oD, Demand Five and SeeSaw.
The box also functions as a personal video recorder and there are no subscription fees.
Kantar Media found that Virgin Media subscribers are currently the most likely to watch IPTV, with 63 per cent of them using the cable company’s on demand service, in contrast with the 42 per cent of Sky viewers who used IPTV.
Kantar Media surveyed 2,234 people aged 12 years old and above.