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November 27, 2010

HTC smartphones more searched for than Apple iPhone

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by Darren Allan

Apparently, the Apple iPhone 4 isn’t the most searched for handset according to a survey by comparison site Good Mobile Phones.

Mobile Magazine reports that Good Mobile Phones carried out research over a period of a month, monitoring which phones were searched for on its site by UK consumers.

And the most interest was directed towards HTC’s new handsets, with the Wildfire, Desire and Desire HD nabbing the top three spots in the most searched for chart.

The Samsung Galaxy S and Nokia N8 came next, with the iPhone 4 only managing to secure sixth place, a result which rather flies in the face of how many units it has shifted this year. Perhaps interest is now waning in Apple‘s new external antenna laden creation.

The top ten was rounded off by the Blackberry Curve 8520, Samsung Tocco Lite, BlackBerry Torch and Sony Ericsson Xperia X10 Mini.

Mark Owen, the Managing Director of Good Mobile Phones, told Mobile Magazine: “For some time now, HTC has been knocking at the door and trying to overtake the Apple iPhone‘s dominance of the handset market. Our results clearly show that they have taken the lead in terms of consumer demand for their smartphones.”

Having said that, looking at the site currently, the iPhone 4 is actually the top search term, followed by the HTC Desire, although that’s just a spot check as opposed to a month’s worth of data.

Story link: HTC smartphones more searched for than Apple iPhone

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  1. This is bulls**t. A quick google trend search shows that iphone is searched more in all countries than htc.


    Comment by Jim — November 27, 2010 @ 3:41 pm

  2. I have both HTC Desire and Apple iPhone 4, but I love my HTC Desire more than iPhone 4.

    Comment by Jinnat Ul Hasan — November 27, 2010 @ 7:09 pm

  3. I have a desire and my wife an iPhone & after comparing the 2 its obvious that the Android phone wipes the floor with the Apple in every aspect. My wife wants a HTC phone now

    Comment by will.thomas_1975 — November 28, 2010 @ 1:07 pm

  4. Jim, Google simply shows lots of people are searching for information on iPhones, but there’s distinction between informational and transactional searches.

    The piece above suggests in transactional searches, people looking to buy a new mobile are more likely to search for HTC phones and iPhones.

    However, with all stats, it’s a single sample to take as you see fit - but with the huge surge market share Android has taken already, the study - whatever it’s limitations - appears to fall within expectations.

    Comment by Brian Turner — November 28, 2010 @ 2:17 pm

  5. @Brian Turner I think Jim is a keen iPhone user & slightly biased 2wards the slower less responsive phone

    Comment by will.thomas_1975 — November 28, 2010 @ 3:55 pm

  6. On my last phone upgrade I went for a HTC HD2 for one simple reason, there were way more apps available for it than the iPhone.

    iPhone like to make you believe there are lots of apps for the iPhone, yet iPhone uses it’s own custom Apple OS, which isn’t that old yet and hasn’t really had the development.

    HTC HD2 uses Windows mobile, which whilst having a few bugs in it, has been around for many years, right back from the days of Windows CE and the PDA editions, and has been fully researched and re-designed, time and time again. So it has a lot more free apps, and development than the iPhone. Many of it’s emulators from Windows Mobile 5 still work, there are apps to turn the screen around in any application (ignoring the HD2′s restriction), TomTom is available for it, as well as a built in Flash player - allowing YouTube to work, which this is possibly a big killer for Apple, the restriction of Flash on the phone.

    If Apple hadn’t been so overprotective over what you can and can’t do with the device that you’ve bought I’d have probably gone for Apple, but really don’t like firms that lock down all the useful bits on the phones.

    Comment by Darren — November 29, 2010 @ 8:10 am

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