Estimated 4 million 3DTVs sold worldwide in 2010

Darren Allan

November 30, 2010

Despite the recession, analysts Futuresource Consulting reckon that sales of 3DTVs are chugging along at a healthy pace.

The firm expects global sales of 3DTVs to push over the 4 million mark in 2010, with Western Europe seeing some 1.2 million of those sales. In 2011, the prediction is that this number will be upped to 3 million in Western Europe, and over 5 million in the US.

Futuresource reckons the steady pace of sales has been helped along by the prices of 3DTV sets falling by up to 40% in some cases.

The firm notes: “Year one adoption of 3DTV is running at a far quicker rate in most territories than it did for high definition.”

Although in fairness, when HDTVs first emerged, they cost a packet more than the current crop of 3DTVs.

Futuresource also warns those thinking of waiting for autostereoscopic 3DTVs – those which don’t require glasses – to emerge that they may be in for a long haul.

Bill Foster, Senior Technology Consultant at Futuresource, said: “Toshiba’s announcement about its autostereoscopic 3DTVs, combined with a number of optimistic predictions across the industry, may be discouraging some consumers from investing in the current generation of 3DTV.”

“However, Futuresource research shows that autostereoscopic technologies are at least four years away from a large screen solution for the home, and it will likely be a few years beyond this before sets reach mass-market pricing.”

It’s one thing to get the technology working on the small display of the Nintendo 3DS, but quite another thing to transfer it to a big screen television. If Futuresource is correct, we’re looking at around 2017 as a rough time frame.


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