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November 30, 2010

Study shows Hong Kong is top for broadband, UK is 24th

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by Darren Allan

A newly published report from broadband analysts Point Topic has ranked the world’s broadband not on pure speed, but on a value for money basis.

Point Topic’s Broadband Tariff Benchmarks for Q3 2010 showed that Hong Kong offers the best value for money broadband in the world, with the study analysing the amount of money the consumer pays for a megabit of bandwidth.

In Hong Kong, that’s just $0.028 per Mb. Japan came second on 0.048, and Romania was in at third place on 0.163. Sweden was only just behind on 0.182, and Latvia was in fifth position with 0.241.

How did the UK do? We came a rather lowly 24th, with an average cost of $0.912 per Mb. Still, it could be worse. Peru was bottom of the table with a rather staggering $209 per Mb. Three other countries were over the $100 per Mb mark: South Africa, Kenya and Indonesia.

Fiona Vanier, Senior Analyst at Point Topic, commented: “Consumers in different countries are faced with very different broadband tariffs, dependent on geography, market and network maturity, local competition and various levels and sources of subsidy.”

“Nine of the ten best value tariffs are either pure fibre or hybrid offerings where fibre is a significant part of the local loop. The exception is Germany where Unity Media offer a cable service that is very competitive.”

Incidentally, Germany ranked at number nine in the league.

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