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November 30, 2010

Virgin Media brings cable to new Persimmon homes

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by Darren Allan

Virgin Media has hooked up with construction firm Persimmon Homes in order to bring cable to new build houses.

Selected Persimmon new builds – the firm throws up around 10,000 new homes in the UK each year – will come fully connected up to Virgin’s fibre broadband, TV and telephone services.

Show homes will showcase the benefits of the Virgin fibre set up, giving prospective buyers a taste of 50Mbps broadband and Virgin’s HD TV service.

Steve Carlin, Virgin Media’s Director of Sales for New Build, commented: “Virgin Media’s partnership with Persimmon Homes can take a little bit of the stress out of setting up home as well as allow more people to enjoy our next-generation services as soon as they move in. We all want to be able to watch, share and access our entertainment at home and Virgin Media’s services really help customers to make the most of their technology.”

Virgin currently has a cable expansion programme underway which will bring another 500,000 UK households into the fold of its fibre optic network. The company is also set to start the roll out of a new 100Mbps super-fast broadband service imminently.

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