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December 4, 2010

Guardian iPad app on the way, and new iPhone subscription charge

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by Darren Allan

The Guardian has revealed that it’s about to update its iPhone app, and also release an app for the iPad.

The new improved iPhone app will boast a landscape reading view, fresh video content (award-winning video, no less), live football scores and the ability to view reader comments. There’s one final change, and that’s the pricing, with a new subscription model being introduced.

The Guardian iPhone app will cost £2.99 for six months, and £3.99 for twelve months, so for a full year it’s 33p per month which isn’t likely to break the bank. In the States, there’ll be a free ad-supported version.

The iPad app is currently under development, with more details to be revealed shortly. All the Guardian is saying at the moment is: “We’re still working through the final features but, as always, we’re aiming high and hoping to steal a march on the current news-oriented iPad apps already available.”

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  1. Perfectly reasonable pricing and I will definitely purchasing this app. This is the way to many money from good journalism, not like The Times and The Sunday Times pay-wall.

    Comment by Artful Dodger — December 4, 2010 @ 9:51 pm

  2. I think this price is perfectly fair, especially if it means a continuation of high quality journalism.

    What I would hope, though, would be that it isn’t necessary to buy a separate iPhone and iPad application, but that a single fee covers both. I suspect this won’t be the case, in order that the iPad version would take a different form.

    Comment by Stu Mitch — December 17, 2010 @ 12:36 pm

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