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December 6, 2010

Microsoft says Kinect shortages are genuine, not a strategy

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by Darren Allan

The General Manager of Xbox in the UK and Ireland, Neil Thompson, has been defending his company against accusations that the supply of Kinect has been falsely constricted to stoke demand.

Speaking to GamesIndustry.biz, he commented that anyone who knows the hardware business would realise that “these things are never managed.”

He said: “The choices you always have are: Do we launch in November or do we wait until February, March when we could hit some bigger launch numbers but then we miss Christmas.”

“So you’re always in this fine balance, saying ‘well, we want to give people the product as soon as we can, but you can’t switch on the manufacturing like water.’ It takes time to scale.”

In its first three and a half weeks on sale, Microsoft reckons Kinect has sold 2.5 million units, and is on course to hit its target of 5 million units by the end of 2010.

Sony claims rival PS3 motion control system Move has flogged over 4 million, but it has been on sale considerably longer (since mid-September), and those sales figures are to shops, whereas the Kinect numbers are for customers.

Story link: Microsoft says Kinect shortages are genuine, not a strategy


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