Analyst firm DisplaySearch has compiled its latest Quarterly Mobile PC Shipment and Forecast Report, with some interesting results.
The juiciest statistic being that Apple has actually notched up a 12.4% share of global mobile PC shipments in the third quarter of this year, with that figure driven by its iPad tablet (almost two-thirds of those shipments were iPads).
The “iPad effect”, as DisplaySearch dubs it, has seen Apple move up to third position in the world, only behind HP and Acer (and ahead of Dell in fourth place). In North America, however, Apple has actually managed to capture the number one spot for mobile computing.
Despite this success, Hidetoshi Himuro, Director of IT Market Research at DisplaySearch, cautioned: “On a global scale, the adoption of iPad is not without its challenges. Localized content in non-English speaking regions is sparse, and iPad owners must have a PC for downloading content from iTunes. As a result, penetration in developing regions will be slow.”
Indeed, 95% of iPad shipments were to developed regions, and primarily North America, hence Apple’s huge leap up the table in that territory.
Incidentally, at the top of the worldwide rankings, HP’s market share is 17.3%, and Acer is very close behind on 16.5%. The top five mobile PC brands account for two-thirds of the entire mobile computing market, indicating the growing strength of big brand names.