Sony PS3 to get ITV Player and 4oD

Darren Allan

December 13, 2010

Sony is continuing to pull ahead of the Xbox in terms of catch-up TV services in the UK.

Not only does the PS3 already have the iPlayer, which Microsoft hasn’t managed to sort out for the Xbox, but now it seems that the ITV Player and 4oD, Channel 4’s video on demand service, will also be coming to the PlayStation.

So an article by the Guardian states, and in fact the new services are coming to Sony’s console this week, by all accounts.

Alan Duncan, Marketing Director for PlayStation in the UK, told the Guardian he expected the move would increase traffic by 10% for both services. He noted: “It is about changing people’s attitudes to the PS3 as a platform to view it as a much broader entertainment device.”

Sony wants people to look beyond just gaming when it comes to the world of consoles, into areas such as video on demand, and indeed the PS3’s Blu-ray capability which it holds over the Xbox.


Comments in chronological order (1 comment)

  1. Tom says:

    That’s it. Trading my Xbox for a PS3. Free online gaming, free streaming of BBC, ITV and Channel 4? I’d pay for Live if it gave me these, but no option.

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