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December 21, 2010

Microsoft reveals Windows Phone 7 figures: 1.5 million

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by Darren Allan

At the close of last month, we noted that it was probably not a good sign that Microsoft hadn’t revealed any initial sales estimates for Windows Phone 7 handsets.

Well, the company has finally lets the Windows Phone 7 cat out of the bag, courtesy of a Q&A chaired by Achim Berg, Microsoft’s VP of Business and Marketing for Windows Phones.

When asked how global sales were going, Berg replied that in the first six weeks on sale, Microsoft had shifted 1.5 million mobiles out to operators and retailers.

Note that this is the number which has been sold to the shops and networks, not to end customers. Even so, it’s a promising number which suggests that some of the extremely lacklustre sales predictions which have been floating around lately might be pessimistic.

Even so, Berg goes on to say: “We’re in the race – it’s not a sprint but we are certainly gaining momentum and we’re in it for the long run.”

Although the fact that it’s “not a sprint” suggests that perhaps early sell through to consumers is not good at all, after all.

Either way, Microsoft certainly has a mountain to climb – the iPhone 4 sold a million in just a few days. Windows Mobile’s decline has been spectacular – it dropped from a 7.9% share in 2009, to a level of 2.8% this year, according to Gartner’s Q3 figures.

So that leaves Windows Phone 7 with a whole heap of recovery to do.

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