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January 5, 2011

Amazon to open Android app store

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by Darren Allan

Amazon has confirmed that it will be opening its own app store.

Initially, the “Appstore” will be confined to customers in the States, and it will offer apps for the Android OS, although presumably the plan is to expand from there.

The store won’t be open until later on in 2011, but Amazon has just launched the Appstore Developer Portal which allows mobile app developers to sign up and submit their creations for review by Amazon.

There will be a $99 annual fee to join the developer program, but if you sign up now, it’s free.

The Developer Portal will allow developers to manage their account details, marketing materials, and also to track sales and projected earnings using customisable reports.

In an Appstore blog post, Amazon wrote: “The sheer number of apps available today makes it hard for customers to find high-quality, relevant products – and developers similarly struggle to get their apps noticed.”

“Amazon’s innovative marketing and merchandising features are designed to help customers find and discover relevant products from our vast selection, and we’re excited to apply those capabilities to the apps market segment.”

Story link: Amazon to open Android app store


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