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January 13, 2011

Microsoft asks for rejection on Apples trademarking of App store

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by Tom Coyne

In 2008 Apple submitted an application to the US patent and trademark office to trademark the phrase ‘App store’ used for its iPhone, iPad, and Macintosh devices. However Microsoft has now asked that they reject the application.

Microsoft claims that the phrase should be used by all competitors and that the phrase is too generic to be trademarked.

Apple recently launched its latest App store for computer software, giving reason as to why Microsoft has now called for the rejection more than a year after the US patent and trademark office opened up Apple’s original application for operation.

Microsoft amongst other companies currently run their own application store for use on windows phones, and recently announced plans from Amazon state that they intend on opening up their own channel called the ‘Amazon Appstore’.

“An ‘app store’ is an ‘app store’,” Microsofts associate general counsel, Russell Pangborn states. “Like ‘Shoe store’ or ‘Toy store’, it is a generic term that is commonly used by companies, governments, and individuals that offer apps.”

“The term ‘App store’ should continue to be available for use by all without fear of reprisal by Apple.”

It is not the first time that Apple have been in a trademark dispute. When iPhone was first launched in 2007, it turned out that Cisco already owned the trademark used for a range of internet-based telephone handsets. Although both companies settled to share the rights to the name.

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