Microsoft’s anti-iPad strategy revealed

Darren Allan
Darren Allan -

Microsoft is preparing for a battle of Windows 7 powered slates versus the iPad when it comes to the business world.

And some of the company’s thoughts on strategy have been revealed by a PowerPoint presentation from last month which Mary Jo Foley at ZDNet got hold of.

The slides detail what advantages Microsoft reckons Windows 7 tablets hold over the iPad, and are intended to advise partners on how best to push their products against Apple when it comes to enterprise.

These advantages include the ability to use apps offline, a choice in hardware, better security such as document DRM support and device encryption, along with support for a wide range of enterprise peripherals and applications (such as Microsoft Office, of course).

Microsoft does acknowledge that the iPad has strengths which potential customers desire, such as the long battery life, a slick aesthetic appeal and an intuitive interface.

Disappointingly, there’s no mention of future Windows operating systems for slates, or any concrete plans for Microsoft’s tablet roadmap. This is a defensive document concentrating on thwarting Apple, or attempting to, which might well sum up Microsoft’s current tablet stance.

Comments in chronological order (1 comment)

  1. david hasmir says:

    Microsoft should be more concentrated on windows 8 capability with touch-screen (tablets). Any attempts to gain market with windows 7 is too little too late (pun in the icons being too small and not viable for portable tablets)

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