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January 31, 2011

Rim claims to be smartphone leader in UK

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by Darren Allan

Rim reckons it’s top of the tree when it comes to smartphones in the UK.

Apparently BlackBerry smartphones were the top selling brand in 2010, according to research compiled by Gfk.

According to Marketing Week, Gfk estimates that in December alone, some 500,000 mobiles were shifted by the company, which represented 36% of the smartphone market in the UK. Throughout 2010, Rim managed to secure a 28% market share.

All mightily impressive figures, even if they don’t seem to quite tally with worldwide stats released by Canalys that we reported on this morning.

Canalys proclaimed Android as the top global smartphone OS, just sneaking ahead of Symbian, both on just over 30% market share. BlackBerry was fourth on 14%, behind Apple‘s iOS on 16%.

Obviously the UK market is quite a different proposition to the global one, but it still seems like something doesn’t add up somewhere with one set of figures.

The Inquirer points out that actually Rim doesn’t specify the full year’s figures (including competitors’ shares), and just gives specifics when it comes to December. The site speculates that 2010′s percentage has been reached via extrapolation jiggery pokery.

The Inquirer has asked for clarification from the BlackBerry maker, and is still awaiting a reply.

Story link: Rim claims to be smartphone leader in UK


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4 Comments »
  1. the only reason RIM claim top over apple is that they make cheap entry level cutdownsub £150 junk phones

    Comment by spawnstar — January 31, 2011 @ 6:58 pm

  2. Canalys and the other research firms do not include the December month because they are using reported sales from the earning reports of the companies. RIM has a different financial calender than Apple and the others so their December sales aren’t represented in the Canalys data.

    But it is funny how sites like yours and others will print IDC or Canalys data without question and then are inquisitive with this data that doesn’t fit the idea that RIM isn’t popular.

    Comment by ljp — January 31, 2011 @ 8:33 pm

  3. Honestly, I don’t know why Blackberry and all the rest bother - they’re just wasting their own and everybody else’s time…! Why don’t they just shut-up-shop on Smart-Phone production and leave it up to the company none of them have no chance of ever catching - Apple…!!!

    Comment by Joanna Jay — January 31, 2011 @ 8:59 pm

  4. We know Blackberrys are popular because they have a major hold on the Enterprise market, aka, business users.

    What’s a shame is that there are no clear and accurate figures on the actual market share as yet, so Darren’s right to raise questions of global vs UK share, especially when these include guestimates.

    Comment by Brian Turner — February 1, 2011 @ 1:24 pm

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