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February 10, 2011

Apple increases global mobile market share to 3%

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by Darren Allan

Gartner has released a report on the breakdown of worldwide mobile phone sales in 2010.

In total, 1.6 billion units were shifted in 2010, which was up 32% on the previous year. Smartphones were up much more than that, with an increase in numbers of 72% on 2009, accounting for one in five mobile phone sales in 2010.

And that strong smartphone sales performance pushed one company in particular up the table – Apple. Sales of the iPhone 3GS and the huge numbers the iPhone 4 managed meant Apple’s global mobile market share leapt from 2.1% to 2.9%.

That moved it ahead of Sony Ericsson and Motorola, who slumped from 4.5% to 2.6%, and 4.8% to 2.4% respectively.

Rim also pulled ahead of those two manufacturers, with a slight increase from 2.8% to 3.0% which meant it came in just ahead of Apple in fourth place.

The top three phone manufacturers were Nokia, in the lead as ever, although the troubled Finnish company slid from 36.4% to 28.9%. Samsung was second on 17.6% (down 2%), followed by LG, who experienced a more worrying drop from 10.1% to 7.1%.

Gartner noted that shortages continued to affect popular components such as camera modules and AMOLED screens in the final quarter of 2010.

Carolina Milanesi, Research VP at Gartner, commented: “This situation will not ease until at least the second half of 2011. Shortages will be a long-term consideration for mobile device vendors, because other fast-growing categories of connected consumer devices, such as media tablets, are competing for the same components.”


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