iPhone no longer in top five UK handsets

Darren Allan

February 23, 2011

The popularity of Apple’s smartphone is apparently waning somewhat in the UK.

Or at least according to uSwitch.com’s mobile tracker, it is, anyway. The iPhone used to be top of the tree when it came to mobile handsets in the UK, as judged by uSwitch.com’s tracker criteria of live sales and searches.

The iPhone 4 was third in the rankings last month, and has now dropped to sixth place. The reason being the continued growing popularity of Android, and the competitive pricing on these phone’s contracts, with many handsets coming free on relatively cheap monthly rates for a smartphone.

HTC dominates the chart, holding the top three positions with its Android phones, the Desire, Desire HD and Wildfire. They’re followed by the BlackBerry Curve 8520 (following a good Christmas and some tempting pre-pay deals), and in fifth place the Samsung Galaxy S.

The iPhone 4 comes after this lot, and then the Motorola Defy, followed by the Sony Ericsson S500i.

A spokesman for uSwitch.com commented: “The competition is taking a huge bite out of Apple’s market. And, with over 800,000 deals currently giving away a smartphone for free, it’s easy to see how consumers are being lured away from the iPhone. A free handset is a much more attractive proposition than shelling out for one – especially at iPhone prices.”

“HTC has outsmarted the smartphone market by customising its handsets at a range of price points – as seen by the Wildfire acting as an aspirational Desire. It’s clever marketing. Plus Google’s Android operating platform really cuts the mustard in terms of the thousands of applications available, especially on the gaming side.”

Of course, the iPhone 4 is coming to the end of its reign now, so it’s only natural that buyers should be thinner on the ground. It’s soon to be replaced by the next-gen iPhone, which we can expect to top the charts again for some time.


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