Property giant Rightmove is set to add broadband speeds to its estate agent listings.
The Telegraph reports that Rightmove is getting together with BT to list the speed of broadband connections at the properties advertised for sale on its site (some 1 million of them).
So along with the likes of “a kitchen which needs some modernising”, and a “rear garden with some potential”, we can now probably add a “broadband connection which is perfect for surfing websites and checking email”.
BT denied to comment on the issue, and Rightmove told the newspaper that “services like super-fast broadband obviously interest us and we have recently looked into how it can benefit us”, and then added they aren’t “currently” in any partnership with BT.
The move certainly makes sense, and comes on the heels of a recent survey by ISPreview which highlighted the increasing importance of broadband speed to house buyers.
Half of respondents said they would pay more for a house with faster broadband than they currently had access to, and 70% would think again about a “beautiful new house” if they knew it didn’t have a fast broadband connection.
As the online world becomes increasingly more vital to society, this sentiment will only become more exaggerated, which is exactly why the government needs to sort out the broadband situation in rural not-spots.