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March 11, 2011

Sony Ericsson Xperia Play launches March 31st

by Darren Allan

Sony Ericsson has revealed the exact launch date of its upcoming Xperia Play handset.

The Android powered PlayStation phone, with its slide-out gamepad, will be out at the end of this month, March 31st.

Sony Ericsson told games trade mag MCV that it’s preparing a big launch, in fact, its biggest marketing campaign in the UK ever, no less.

Six launch games will come pre-installed on the Xperia Play: Bruce Lee Dragon Warriors, Tetris, Star Battalion, Crash Bandicoot, FIFA 10 and The Sims 3.

The company also said that the device will be widely available, not just at network operators, but quite probably at video game stores too. Where it will, of course, be going head-to-head with the Nintendo 3DS, which will have been launched the previous week.

A battle against a three-dimensional giant which it’s unlikely to do particularly well in, at least not initially. Quite whether gamers are going to bite on the PS phone is something of an unknown quantity, particularly when Sony also has the NGP (or PSP2) coming out at the end of the year.

Do gamers really want a combined handheld console and smartphone? Particularly when you consider the cost factor – without a subsidised contract, it’s tipping up at the £500 mark or more at some retailers.

A lot rides on the contract deals which will be available – and the build quality of the unit, and the gamepad in particular. And let’s not forget, the quality of the games themselves. The initial offering will be some 50 games, a mix of ported-over smartphone hits and PS1 classics (and of course the Android games library, too).

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1 Comment »
  1. How can you do 4 make your fans/public easy and happines sony ericsson?????????????

    Comment by sedarkarosekali — March 12, 2011 @ 11:52 am

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