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March 17, 2011

The Daily to be published in UK this summer

by Darren Allan

The Daily, Rupert Murdoch’s e-paper which is exclusive to the iPad, will be coming to the UK and Europe.

It was launched in the US at the start of February, but wasn’t clear whether it would make it over this side of the pond.

But according to a Guardian report, Jon Miller, Chief Digital Officer at News Corporation, told the Abu Dhabi Media Summit that the publication would be available in western Europe “not too long from now”.

When pressed as to whether that would be in the first half of 2011, he indicated it would. So we can expect a June launch, roughly.

The Daily consists of around 100 pages focused on traditional areas such as news and sport, gossip and celebrity, along with arts and life. It’s supposed to be a broadsheet and tabloid hybrid, trendy enough to appeal to iPadders (or that’s the theory), and jazzed up with video and interactive multimedia content.

Thus far, the e-paper has been free in the US, so it’s difficult to gauge the level of success it has experienced. However, The Daily is about to start charging Americans to read it, 99 cents a day, or $40 for a year’s subscription.

How it will fare when asking people to cough up next week is the real test. The Guardian has heard that an estimated 5,000 people have signed up for the annual subscription so far.

Many others are likely to want to continue to get their news free online via their iPad browser, although Murdoch is waging his own paywall battle on that front, of course.



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