Apple has filed a complaint regarding trademark infringement of its “app store” term, which Amazon is using for a mobile software developer program, and it also plans to use for an Android app download service.
According to a report on Bloomberg, Apple stated: “Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program.”
The Cupertino company is seeking to prevent Amazon using the name, and also unspecified damages.
Apple argues that copying the App Store name will confuse customers, and that it has already contacted Amazon three times calling for the retailer to drop the name, failing to receive any sort of “substantive” response.
However, Apple’s trademark on the App Store term itself is under review, as while it was initially approved, Microsoft has opposed the move and it’s set to go to appeal. This hasn’t stopped Apple going ahead with firing the legal guns at Amazon, of course…
Microsoft, quite rightly in our opinion, argues that “app store” is a generic descriptive term. Amazon has also used the name Appstore, with no space or capital S, to differentiate it from the Apple App Store to some extent.