It seems that of those surveyed who owned an Apple smartphone, almost a fifth of them said that their primary bank account is always overdrawn (source: The Mail Online).
That rather flies in the face of the image of the iPhone as a toy for the more affluent. For some gadget folks, it would seem a flash phone is a must-have gadget, even when they can’t really afford it.
The research suggests that the phones of the UK’s rich are, in fact, BlackBerries and Androids. Only just over 50% of iPhone owners earn in excess of £20,000 per year, compared with 62% of BlackBerry users, and 73% of Android devotees.
Why was the survey snooping on the financial details of those being questioned? Because it was commissioned by a banking software group.
As we noted yesterday, the survey revealed that Android was the most popular smartphone platform in the UK, but only just. 28% said they owned Android, just edging out the iPhone on 26%. BlackBerry was third on 14%.