Cisco is to close down its Flip video camera business, in a plan to realign its operations.
The company notes that it is making moves to close off aspects of its consumer-led activities, and will shift the focus of other consumer business to support core networking priorities and enterprise solutions.
As part of this shuffling, the humble portable Flip cameras have been dropped by the wayside. The hugely increasing popularity of smartphones, which now come with cameras capable of filming in HD, and many more features besides, is thought to have contributed to the Flip keeling over.
John Chambers, Cisco Chairman and CEO, commented: “We are making key, targeted moves as we align operations in support of our network-centric platform strategy. As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”
Job losses are expected to the tune of around 550 employees.